Tomer was desperately looking for cheap plane tickets to Paris, but discovered that the real money was slipping away between his mortgage, insurance, and pension. In a short Zoom conversation, Better’s technology revealed opportunities to save thousands of shekels – much more than he managed to save on plane tickets. Do you also want to find out how much money is hiding in your pocket?
“At the end of the meeting, I was left with one question: Why did I wait so long?! I discovered that there is no need for special financial knowledge, no need to dig through reports that look like Chinese, and no need to devote entire days to it. Just 30 minutes of Zoom – and the rest happens by itself.”
It all started when I returned from a family trip to London. For weeks, I racked my brains looking for cheap airfare, checked price comparisons on every possible website, and made endless calculations about how much I would save by flying midweek versus on the weekend. In the end, after all the effort, I managed to save about 250 shekels on the trip. Not bad, but I felt like I had wasted a lot of time and left feeling like I could have saved a lot more – I just didn’t know where.
When I returned to Israel, I got a call from a friend who saw me as a “guru” for savings and cheap flights. She told me about a new Israeli startup called Better. “You have to try it!” she said excitedly. At first I rolled my eyes: “More financial advice?! I already have insurance, a mortgage, and pension funds, and I barely have time to take care of it.” But curiosity got the better of me, and I decided to give it a chance.
30 minutes of Zoom – and order in chaos
I scheduled a half-hour Zoom meeting with a financial expert. Although I hate talking about money, I was pleasantly surprised: the man was attentive and easy-going, and he helped me understand that if I insist on every shekel on airline tickets, why not invest half an hour to save thousands of shekels on the mortgage, commissions, and management fees?
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During the conversation, he explained that Better’s system scans all my savings options in real time—from insurance and pensions to taxes and mortgages. When a savings opportunity is discovered, I get a WhatsApp notification and just have to approve. “That means there’s no chance you’re missing out,” he said, “and you don’t have to worry about it either.”
From flight search to real savings
It turns out there’s a phenomenon called “financial procrastination” – exactly what I do every time I try to think about insurance, pensions and other complex concepts. But Better’s technology bypasses that. Instead of me having to make phone calls, go through documents and compare myself, the system does it for me.
After reviewing my data, it turned out that I was paying too much in management fees in the pension fund, and I had expensive life insurance that didn’t meet my needs. In the first week, I reduced my insurance and saved dozens of shekels a month – which adds up to thousands of shekels over the years. That’s more than I managed to save on flight searches.
When I realized the savings potential, I decided to bring my mother to the next consultation – a woman with a complicated mortgage portfolio and a stack of insurance policies from the past few decades. The Better team carefully sorted through all the dusty documents and uncovered opportunities to save thousands of shekels on her mortgage.
“Do you also want to say goodbye to financial procrastination?”
At the end of the meeting, I was left with one question: Why did I wait so long?! I discovered that there is no need for special financial knowledge, no need to dig through reports that look like Chinese, and no need to dedicate entire days to it. Just 30 minutes of Zoom – and the rest happens by itself.
If you too want to find out how much money you can save without chasing calculations, click here to register for a free consultation. From my personal experience: This is probably the most worthwhile half hour you will ever spend on this topic. Who would have thought that real savings begin when you stop looking for cheap flights – and focus on what is happening in your bank account?


