Today we are experiencing a tsunami of upheavals in the business world and the labor market. Organizations are becoming more technological and more virtual, people are changing roles, professions, and workplaces frequently, more and more people are choosing to work from home or abroad or in several roles and professions in succession or simultaneously. Some professions and roles are disappearing and some are changing and upgrading through technology, and even doctors, teachers, and lecturers are working with technology.
The competitive, technological, global environment, and now also a crisis, forces even the most conservative organizations to change and evolve dramatically. Whether it’s strategic changes, managing employee turnover, training employees, introducing new technologies into the organization, or preparing for large-scale or global operations.
“None of the moves detailed can be done without professional human resources managers, who know the market and have the tools and skills to manage people at these crossroads. Human resources managers are the people who are at every crossroads in the life of the organization, who must be involved in the decisions that are made, provide their professional insights, and support and even lead the organizational strategy,” says Dr. Yafit Rafael, head of the undergraduate program in Human Resources Management at the Academic Center for Business Law in Ramat Gan.
“Our degree is built on this insight – that human resource managers are part of the organization’s senior management and therefore bear the responsibility to move the organization forward. They have the highest potential to lead the organization to achieve its goals. Our goal at the Academic Center for Law and Business is to grow the next generation of these managers, who will integrate into the most senior positions in organizations. The field of human resource management represents a real and significant opportunity for anyone who aspires to a career in which they will influence organizations, processes and, above all, people. It requires a lot of knowledge, access to people and professional tools and skills. Almost every organization needs our graduates – from high-tech companies and, in fact, companies in all sectors,” adds Dr. Rafael.
The diverse, relevant, and innovative content of the program makes the Human Resources Management degree at the Academic Center for Law and Business in Ramat Gan the most suitable track for 2023. Young people who study in the program open a gateway for themselves to senior positions in the world of work of tomorrow, with the hybrid learning format, which is used in most studies, also suitable for working people. In addition to the professional infrastructure and the expansion for management positions, graduates leave with five sought-after professional certificates (including a mediation certificate) and comprehensive technological training that creates a substantial competitive advantage for them in the labor market.
“Becoming a business partner in any organization”
The undergraduate curriculum in Human Resources Management was written by the Academic Center for Law and Business in Ramat Gan in collaboration with senior executives from major HR companies. The program presents the cutting edge of the human resources field, and is currently the most up-to-date program for the 2023 job market.
“Those who come to study with us are young men and women aged 20-40 who dream of a career dealing with managing people, in a global, competitive, technological and innovative world. And they come from all over the country because we enable distance learning combined with learning from the college,” says Dr. Rafael.
“This is the only program in the field that includes broad and significant technological training – information systems management, advanced technologies in human resource management, data analysis, etc. Technological training is necessary to bring measurable, high-quality, useful and profitable HR activities to the organization. In addition, HR managers need to understand and speak the language of business management, and therefore our students also receive knowledge and tools in marketing, finance, accounting and more – everything needed to become a true business partner in the organization.”
From payroll management to building training and relocation systems
When Dr. Rafael is asked what graduates of the program will be able to do, she takes a breath and smiles as she asks, “Where do you even start?” “The list is long,” she says. “The obvious one is, of course, recruiting, screening, and placing personnel – a competent manager in this field is critical to the success of an organization, because he will know how to bring in the right people. Another significant field is salary and compensation management, a world in which there is also dynamism and flexibility in favor of providing compensation with a differential composition.”
“Many HR managers are responsible for building training systems in the organization, some of whom make learning an integral part of the organizational culture – a necessary infrastructure for creativity and innovation. “A particularly relevant area is employee turnover management. We are in the midst of a silent resignation revolution, which is reflected in high turnover rates as a global trend, a decline in motivation and commitment to the organization. One could say that the world of work is at a crossroads. Intensive turnover has unhealthy organizational consequences. Competent HR managers will be able to manage it successfully.
“Another area of application is human resources policy as part of a global company’s strategy. Here, the action of human resources managers is required, whether in managing relocation or in managing employees from abroad who come from foreign cultures.”
A relatively new area of responsibility for HR managers is corporate social responsibility. There is an expectation that every organization will see itself as part of a much broader ecosystem. In doing so, organizations are expected to protect their environment and contribute to the community.
This concept will be translated by human resources managers into a meaningful work plan that contributes to the community and also to the organization’s reputation. And a final area of note, particularly interesting, is labor laws and employees’ rights and obligations in relation to the workplace. This issue, too, is within the responsibility of the human resources manager.”
Bonus: 5 certificates, including a mediation certificate from the Jubilee Organization
One of the advantages of the program, which Dr. Rafael points out, is the students’ connection to the field already during their studies – both through lecturers who come from the real world (and not just the academic world), and through practical courses that provide students with professional certificates in the field.
“The program has a very practical approach – our studies provide no less than five professional certificates – mediation from the Yuvalim Center; organizational diagnosis and intervention; occupational diagnosis – psychological tools for assessment and selection; advanced methods in recruitment, absorption and placement; and methods for reward and incentives.
“In these courses, we provide students with academic knowledge, practical tools, and meaningful real-world experience provided by leading professional companies in their field. This way, students are exposed to the real world of human resources, and are given opportunities to integrate into the job market in roles that suit them.”
“I’ve been looking students in the eye for 18 years”
“Our curriculum is adapted to the new world of work and the current needs of organizations, both academically and practically. We aim for students to integrate into the world of human resources from the second year of their degree,” concludes Dr. Rafael.
And to summarize, “The field of human resource management is very rich, fascinating and useful, both as a field of work and as a field of study. Why is that? I have been looking into the eyes of students for 18 years. There is nothing more interesting than learning about myself – about my career options, and how to build my career wisely. How can I influence? Lead? Organizations, processes and people.
